Why does this matter?
We started our research with Chinese American women, the first of the communities we serve:
Different symptom profiles
"I read about perimenopause hot flashes, but I'm feeling colder instead. Since I couldn't find anyone else talking about it, I'm not sure if it's a symptom."
Chinese American woman, Age 55-59,
New York, NY
Missed diagnosis
"When I went to see my OB/GYN after two irregular periods, she's just like: 'You're too young for that. Wait until it stops for two or more cycles, then we can talk.'"
Chinese American woman, Age 40-44,
Salt Lake City, UT
Missed treatment
"I researched online for severe period pain relief, and luckily, my acupuncturist really helped. Now I don't need monthly painkillers or have to worry about liver damage."
Chinese American woman, Age 40-44,
Seattle, WA
Cultural barriers
"Women in my family are shy about menopause. They never see a doctor or get medical support, figuring everyone just suffers and powers through."
Chinese American woman, Age 35-39,
New York, NY
What Re:Culture Health offers?
Guided self-assessment
Improve health literacy through visual illustration of perimenopause systems.
To deliver: Accurate symptom profiles
Personalized health reports
Bridge the knowledge gaps for both AsA women and their clinicians.
To deliver: Evidence-based insights
AI-powered health assistant
Support AsA women's health journeys with peer-reviewed medical research.
To deliver: Culturally tailored support
How is our AI-powered health assistant different?
Specialized focus on Asian Americans
Access culturally tailored health insights grounded in clinical datasets and studies specifically for Asian American women.
Ethnicity specific data and research
Science-backed integrative and lifestyle options
Health information in different languages
AI-powered chat personalized to you
Get health information designed for you — powered by the data you share and the cultural care options you prefer.
Insights driven by self-assessment
Cultural tailored health information
Safe space for sensitive topics
Our original research
Jennie Lai and Ritcha Ranjan • HCI International 2025
Meet the team
Jennie Lai
Founder & CEO
Qin Jing
Co-Founder & Head of Design
Nancy Jiang
UX Researcher
Dr. Stella Yi, MPH, PhD
Strategic Research Advisor
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Arun Mathew
Strategic Technical Advisor
Early user feedback on product experience
"
I think my doctor will have more data to look at instead of me trying to think of typical questions to ask, but really being able to see how my symptoms have tracked over a period of time.
Korean American woman, Age 40-44
"
This is education for me. I wouldn’t have thought to ask about joint pain, so knowing that it is something I need to consider is really helpful… I [also] wouldn’t have made the connection between mood and heart health.
OB-GYN, Columbus, OH
"
[The list of sources] makes me feel like I'm still kind of in control of where the information is from and then I can look into it myself as well just to double check the source.
Chinese American woman, Age 45-49
"
This is actually new for me… It would be good to understand symptoms in different populations… this might make me more open to prescribing, whereas in the past, I might have said: this isn’t related to your hormones.
OB-GYN, Washington, DC