Why does this matter?
No personalized perimenopause solution for Asian American (AsA) women
Different symptom profiles
Body aches and joint pain are more common for AsA women, and fewer of them experience hot flashes.
Some clinicians rely on traditional symptoms, such as hot flashes and night sweat, to diagnose perimenopause.
Non-hormonal treatments
Some women may prefer dietary changes and traditional Eastern approaches such as acupuncture and herbal remedies.
Some clinicians may not be aware of non-Western approaches or Eastern medicine specialists for treatment options.
Cultural & linguistic barriers
Menopause is perceived as a taboo topic. Many women feel uncomfortable discussing sensitive symptoms.
Clinicians have limited time with patients who are less English proficient, so they can only treat what patients share with them.
What Re:Culture Health offers?
Guided self-assessment
Improve health literacy through visual illustration of perimenopause systems.
To deliver: Accurate symptom profiles
Personalized health reports
Bridge the knowledge gaps for both AsA women and their clinicians.
To deliver: Evidence-based insights
AI-powered health assistant
Support AsA women throughout their journey with peer-reviewed medical research.
To deliver: Culturally tailored support
How is our AI-powered health assistant different?
Specialized focus on Asian Americans
Access culturally tailored health insights grounded in clinical datasets and studies specifically for Asian American women.
Ethnicity specific data and research
Science-backed integrative and lifestyle options
Health information in different languages
AI-powered chat personalized to you
Get health information designed for you — powered by the data you share and the cultural care options you prefer.
Insights driven by self-assessment
Cultural tailored health information
Safe space for sensitive topics
Our original research
Jennie Lai and Ritcha Ranjan • HCI International 2025
Meet the team
Jennie Lai
Founder & CEO
Qin Jing
Co-Founder & Head of Design
Nancy Jiang
UX Researcher
Dr. Stella Yi, MPH, PhD
Strategic Research Advisor
_edited.jpg)
Arun Mathew
Strategic Technical Advisor
Early user feedback on product experience
"
I think my doctor will have more data to look at instead of me trying to think of typical questions to ask, but really being able to see how my symptoms have tracked over a period of time.
Korean American woman, Age 40-44
"
This is education for me. I wouldn’t have thought to ask about joint pain, so knowing that it is something I need to consider is really helpful… I [also] wouldn’t have made the connection between mood and heart health.
OB-GYN, Columbus, OH
"
[The list of sources] makes me feel like I'm still kind of in control of where the information is from and then I can look into it myself as well just to double check the source.
Chinese American woman, Age 45-49
"
This is actually new for me… It would be good to understand symptoms in different populations… this might make me more open to prescribing, whereas in the past, I might have said: this isn’t related to your hormones.
OB-GYN, Washington, DC